Since ChatGPT's release in 2022, generative AI has expanded into multiple formats including images, video, audio, and code. Dedicated video models from companies like OpenAI, Meta, and Runway are pushing boundaries in AI-generated video, with significant interest from Hollywood studios and startups building cinematic-quality AI tools.

This presents a significant opportunity for digital media publishers to leverage AI for streamlining workflows, reducing costs, and scaling video content production. The market for AI video generation tools is growing rapidly, projected to increase from approximately $500 million in 2023 to nearly $3 billion by 2033—an 18% compound annual growth rate.

This article reviews some of the best AI video generators available today, focusing on features particularly valuable to digital publishers.

AdoriAI

AdoriAI is purpose-built for publishers by publishing experts, focusing on driving engagement, site traffic, and revenue. It offers the most scalable video production solution, bringing advanced AI capabilities to publishers while maintaining complete editorial control for brand integrity.

AdoriAI transforms blog/article into viral videos through patented AI technology, expanding reach and engagement across every page. Publishers can create professional-quality videos in minutes rather than days with just a few clicks.

Key Features

AdoriAI's features are specifically designed to address publishers' needs for content scaling, workflow efficiency, and audience engagement:

• Customizable brand voices: Create and save voice presets that align with your brand identity

• Smart Crop for social media: Automatically clip and crop videos for optimal presentation across platforms

• Real Emotion technology: Generate natural-sounding voiceovers with authentic emotional delivery

• AI-powered music integration: Find the perfect music tracks through integration with Melodie's library

• Automatic branded captions: Generate captions in styles consistent with your brand identity

• Parallax animation effects: Transform static images into captivating animations

• Edit Tags: Balance AI efficiency with full creative control

• Automatic Profanity Bleeping: Eliminate manual work by automatically finding and bleeping expletives

• Multiple Aspect Ratios: Streamline production with easy video resizing and motion graphics

Pricing

AdoriAI tailors pricing to individual creator needs.

Pros

AdoriAI empowers publishers of all sizes to implement comprehensive video strategies. Whether focusing on increasing ad revenue through video inventory expansion, scaling branded sponsorships, driving higher CPMs, or leveraging AI to streamline editorial video production workflows, AdoriAI helps accelerate content creation and reduce time to market. E-commerce teams can also boost engagement and conversion metrics through AdoriAI's video content.

Cons

While trusted by leading global publishers, AdoriAI remains a young, growing team eager for customer feedback to drive continuous improvement.

Synthesia

Synthesia is an enterprise-grade AI video tool for producing high-quality videos without expensive equipment or specialized skills. Its unique approach generates AI avatars that appear to speak words from your script.

With over 230+ AI avatars (depending on your plan), Synthesia converts scripts to audio using AI text-to-speech technology, customizing language, accent, or dialect. It synchronizes audio with the avatar's facial expressions and mouth movements to create a finished video.

Key Features

• Personal Avatars: Create digital twins that look and sound like you, speaking 29 languages

• Avatar Builder: Customize outfit colors and add logos to reflect brand identity

• Dialogue: Create multi-avatar scenes for realistic conversations

• AI Voices and Languages: Choose from hundreds of natural-sounding voices

• Voice Cloning: Clone your voice to pair with your personal avatar

• 1-Click Translations: Translate videos into 140+ languages

• AI Video Assistant: Transform ideas, decks, PDFs, and websites into videos

• Templates: 300+ templates for different use cases

• Media Library: Millions of royalty-free assets

Enterprise customers can integrate Synthesia with Descript for enhanced audio/video editing capabilities. The platform also provides API integration for automated video creation workflows.

Pricing

Synthesia offers a free plan with basic features and 36-minute video length limitation. Paid options include:

Pros

Synthesia provides an intuitive user experience for creating compelling videos without sacrificing quality. Users can create lifelike videos without hiring actors or renting studios, choosing avatars and languages that match brand style.

Cons

The avatar and voice selection may be limiting for specific branding needs. Minor lip-syncing and pronunciation issues can occur. At $59/month, the Creator Plan offers only 360 minutes of videos per year, suggesting potentially high enterprise pricing.

Rizzle

Rizzle eliminates the need for editing expertise, making it suitable for small businesses, content creators, freelancers, and podcasters. It generates attention-grabbing videos in minutes while maintaining creative control.

Using advanced technology, Rizzle automates text incorporation, media selection, video layouts, animations, transitions, and more in one seamless process.

Key Features

• Convert Text to Video: Transform prompts, blogs, tweets, and URLs into videos with background audio, voiceovers, animation, and media

• Convert Audio to Video: Transform podcast audio files into videos

• Extensive Customization: Control duration with built-in text summarization/expansion capabilities

• Background Music and Voiceovers: Add background music or automatic voiceovers with various voice options

• Popular Aspect Ratios: Create videos in 9:16 and 16:9 formats

• Diverse Media Options: Access thousands of royalty-free stock images, videos, and audio

• High-Resolution Output: Generate videos up to 4K resolution

• Copyright Compliance: Ensure media copyright verification

Pricing

Rizzle offers tiered pricing:

• Starter: $8/month (1,200 tokens), ideal for beginners

• Grow: $250/month (36,000 tokens annually), supports 5 users

• Enterprise: Custom pricing with branding and API integration

A 10-minute video with assets requires approximately 1,800 tokens.

Pros

Rizzle is user-friendly with no editing experience required. Its AI-powered generation produces high-quality results with extensive customization options and multi-platform compatibility.

Cons

Fine-grained editing control is limited, certain design elements may require additional customization, and some features are unavailable on the free plan.

Captions

Captions is an AI-powered video creative studio that automatically adds captions, edits videos, and creates content with minimal effort. It offers AI voiceovers, dubbing, eye contact correction, and noise reduction.

The platform analyzes uploaded content to automatically generate B-rolls, images, animations, sound effects, and transitions. It applies appropriate zooms, transitions, graphics, and captions based on the selected style, while supporting speech enhancement, filler word removal, and eye contact correction.

Key Features

• AI Script Writer: Generate scripts from prompts, sample videos, or articles

• AI Video Editing Suite: Automated B-roll generation, transitions, and sound effects

• AI Dubbing: Translate and dub videos into 40+ languages while maintaining the original voice

• AI Eye Contact: Correct eye contact with one click

• AI Shorts: Extract high-impact clips from longer videos

• AI Denoise: Remove background noise automatically

• AI Captions: Generate precise video captions

• Teleprompter: Record videos with built-in teleprompter

Pricing

Pricing is only revealed when exporting work. Android subscription costs $9.99/month or $89.99/year. iPhone users have Pro ($9.99/month) and Max ($24.99/month) options, with advanced AI features requiring the Max plan.

Pros

Captions is versatile for various industries including marketing, education, corporate training, and social media. It addresses time consumption, engagement issues, accessibility, and technical skills gaps.

Cons

Standard video editing tools are limited compared to other apps. The most valuable AI features require the most expensive subscription. The platform can be slow and unreliable with server-dependent processing.

Hour One

Hour One offers a simple interface with advanced features including realistic virtual presenters, voice cloning, and an extensive resource library for highly customizable content production.

Key Features

• Stock AI Avatars: Localize content by selecting audience-appropriate avatars

• Custom Studio Avatars: Create avatars resembling you or your team

• Video Dubbing: Generate auto-dubbing in any voice or language

• Webcam and Selfie Avatars: Create avatars directly from webcam or mobile app

• Language Support: 100+ languages with text-to-speech and voice cloning

• Video Editing: Immersive 3D templates with intuitive interface

• Multiple Format Support: Various platform formats, aspect ratios, and layout options

• AI Video Tools: Script creation with GPT-4 integration

The platform integrates with YouTube, Articulate360, Hubspot, and other popular platforms.

Pricing

Hour One is relatively expensive at $120 for 360 minutes of video under the Pro plan.

Pros

Features are intuitive with quick rendering and team collaboration through shared workspaces. Avatar quality receives positive user feedback.

Cons

The drag-and-drop interface lacks independent scene review capabilities. The free version has aspect ratio issues causing stretched images.

Waymark

Waymark uses AI to help advertisers create compelling video content for TV, CTV, and digital ads. It has partnerships with major media companies including E.W. Scripps Co., Fox TV Stations, and Gray Television.

Key Features

• AI-Powered Video Generation: Create video ads based on business information

• Web Integration: Scan the internet for relevant business data

• Customization Options: Refine videos with branding adjustments

• Multi-Platform Optimization: Tailor videos for TV, CTV, and digital channels

• User-Friendly Interface: Simple prompt-based generation system

• Free Draft Creation: Generate and edit draft videos at no cost

• Built-In Approval System: Client sign-off process for video creatives

• Real-Time Analytics: Performance insights for marketing strategies

Pricing

Waymark offers free draft video generation. The Team plan suits smaller organizations, while the Enterprise plan serves organizations spanning multiple markets with centralized controls. Custom pricing is available upon inquiry.

Pros

Waymark's intuitive interface and AI-powered creation make professional video ad creation accessible regardless of technical expertise. Customizable templates and editing features maintain brand alignment.

Cons

AI-powered creation limits control over video content. Advanced features require monthly subscriptions that may not be cost-effective for all users.

Fliki

Fliki helps transform ideas into stunning videos with lifelike voiceovers and dynamic video clips through an intuitive text-to-video editor.

Key Features

• Text to Video: Create videos with script-based editing, AI voices, and vast media assets

• AI Voiceover: 2,000+ realistic voices in 80+ languages

• Idea-to-Video: Generate compelling scripts and relevant media from brief descriptions

• AI Avatars: 70+ avatars with custom options for enterprise users

• AI Voice Cloning: Create realistic voice clones from 2-minute samples

• Blog to Video: Convert blog articles via URL input

• PPT to Video: Transform static presentations into videos

• Tweet to Video: Turn tweets into engaging audio-visual experiences

• Image to Video: Create videos from images with voiceovers and animations

Pricing

Fliki offers free testing with a 5-minute limit. The premium plan ($66/month) provides 7,200 minutes yearly with 1080p quality. Enterprise options are available.

Pros

User-friendly dashboard, quick text-to-video conversion, diverse voice options, multilingual support, stock library access, and competitive pricing.

Cons

Limited creative control with AI voices lacking human nuance. AI-generated images can appear generic. Costs accumulate with high volume, and Synthesia offers more realistic avatars.

Pictory

Pictory converts existing content like articles, scripts, and videos into short-form videos for social media and marketing. Its user-friendly design requires no editing knowledge, automating highlight identification, image selection, and transitions while enabling brand customization.

Key Features

Pictory offers four main functions:

• Script to Video: Convert pre-written scripts into complete videos

• Article to Video: Transform blogs, press releases, or news stories into videos

• Edit Video Using Text: Text-based video editing ideal for transcribing interviews and creating short clips

• Visuals to Video: Traditional video editing with drag-and-drop functionality

Pricing

A free trial allows 3 video projects up to 10 minutes each. Paid plans include Starter ($19/month), Professional ($39/month), and Teams ($99/month). Enterprise plans are available upon inquiry.

Pros

Pictory offers fast processing and intuitive editing for quick video creation. It features great library assets, particularly audio tracks, with useful features for removing filler words and silences. Elevenlabs voices (Professional plan) sound remarkably realistic, and transcription quality is excellent.

Cons

Generated clips sometimes lack context, appear generic, or miss the best scenes for your text. Limited aspect ratios restrict creative options, and the storyboard editor is basic. AI voiceovers may misinterpret punctuation or mispronounce words, requiring edits. Customer support response times can be slow.

Capsule

Currently in public beta, Capsule's video editing interface is inspired by tools like Notion and Slides, making it approachable yet powerful.

It's entirely browser-based and powered by cloud GPUs, eliminating the need for high-end devices. The tool emphasizes team collaboration for consistent, on-brand motion graphics production.

Key Features

• Custom B-rolls: Automatic speech recognition transcribes audio, generates images with diffusion models, and uses CapsuleScript to automate video editing

  

• AI-Captions: Creates accurate captions while maintaining brand style

• Collaboration Focus: Upcoming features promise to eliminate the need for multiple apps

• Audio Features: Voicemagic removes background noise, AutoMix balances dialogue and music, and integration with Soundstripe provides 10,000+ royalty-free songs

Pricing

Capsule offers a free trial requiring business email registration. Pricing starts at $99/month for small businesses, with enterprise plans available.

Pros

Capsule addresses industry pain points by enabling efficient team collaboration. Its collaborative features simplify video production workflows with AI support.

Cons

As a beta product, many features are still being developed and may not be currently available.

Conclusion

The generative AI video market offers publishers unique opportunities to streamline workflows, reduce costs, and enhance content engagement. Options range from foundation models to specialized solutions like AdoriAI that address publishers' specific needs. Now is the ideal time to evaluate these tools, identify the most suitable options for your organization, and leverage AI and video capabilities to advance your strategic business objectives.